FrontFoot HQ — AI that puts your business on the front foot

The approach

In cricket, you take control by stepping onto the front foot — forward, into the ball, before it dictates to you.

Business is no different. Most organisations operate off the back foot: reacting to customers, to competitors, to incidents. FrontFoot HQ pairs two decades of European engineering discipline with today's AI — bringing both to New Zealand and Australia, so you're the one setting the pace.

Getting on the front foot is not about asking your team to do more at a faster pace. It is about creating capacity: letting AI handle repetitive communication and operational overhead, so your people can focus on customers, judgment calls and the work that keeps your business moving forward.

Back foot

Reacting

Answering customers after they've decided. Chasing leads that have gone cold. Discovering a breach once the damage is done.

Front foot

Anticipating

Understanding intent before the conversation. Reaching the right person at the right moment. Meeting an attack already prepared.

What we bring

Four ways to get ahead — and stay there.

One idea, four axes. Each of our solutions moves a different part of your organisation onto the front foot.

Eloquens.ai & MyPersonas.ai are GFI products — implemented by Frontfoot HQ.

Relationships · MyPersonasMyPersonas

"Know them before they speak."

mypersonas.ai →

Digital expert personas, trained only on your own knowledge, that handle customer support, sales questions and internal helpdesk — around the clock. They embed straight into your website, app or intranet and answer in 160+ languages. And because they speak only from your data, there are no hallucinations: every reply is one you'd stand behind.

Trained on your knowledge
24/7 · 160+ languages
No hallucinations
Embeds in web, app & intranet

Communication · EloquensEloquens

"Reach them first, smarter."

eloquens.ai →deployment by us →

An AI email assistant that turns your company's inbox history into an intelligent operator. It drafts and — once trained and trusted — sends replies autonomously, with smart routing, filtering and escalation so nothing slips through. Sentiment analysis reads intent and tone, and a full audit trail traces the reasoning behind every reply. Teams cut time spent on email by up to 80%.

Autonomous replies
Smart routing & escalation
Sentiment analysis
Full audit trail
Up to −80% email time

~50% of routine emails handled automatically · 33 hrs/month saved per team

Availability · Voice AIVoice AI

"Never miss a call."

Learn more →

An AI voice agent that answers and places calls around the clock — qualifying leads, handling routine enquiries and booking appointments in natural conversation. It picks up when your team can't, so a caller meets a helpful voice, not a voicemail.

Answers & places calls 24/7
Qualifies & books appointments
Natural conversation
Human handoff when needed

Security · Company (Un)HackedCompany (Un)Hacked

"Defend before the breach."

companyunhacked.com →

Immersive VR cybersecurity training that turns your team into your first line of defence. Ten interactive chapters — phishing, SMS scams, ransomware, social engineering and more — are completed independently on standard VR headsets, backed by a published expert handbook. The most cost-effective security control you own is a trained employee.

10 interactive chapters
Self-paced in VR
Oculus · Vive · Pico · PC VR
Published handbook (ISBN/DOI)

95% of breaches start with human error · average breach costs $4.35M

And more · BespokeAI, automation & infrastructure

"Whatever keeps you ahead."

From process automation and system integrations to advanced infrastructure and security tooling — engineered around how your business actually works. If it can put you a step ahead, we can build or deploy it.

Process automation
Integrations
Infrastructure
Security tooling

Ready-made from the stack

AI receptionist — your front desk, always on.

Put two of the axes together — Eloquens for email and Voice AI for calls and texts — and you get a receptionist that never sleeps. Here's one we already run.

● Live in production

A patient or customer sends a message and the AI receptionist offers a time, books it, confirms, reminds and cancels — over email and SMS, around the clock. It answers from your own knowledge, and a human stays in the loop for anything unusual.

✓ Books, confirms, reschedules & cancels appointments
✓ Works over email and SMS, 24/7
✓ Answers from your own knowledge — hours, services, pricing
✓ Human in the loop — escalates anything unusual

Being available 24/7 shouldn't mean your people are online 24/7. Routine enquiries are handled as they arrive; your team steps in for the sensitive, unusual and judgment-heavy cases — the ones where a person genuinely makes the difference.

Who it's for

Running live in a European medical practice today — and the same setup fits any appointment-based business: clinics, dental and veterinary practices, salons, studios and services.

Built on the same stack we deploy and run end-to-end, GDPR-grade, so a caller or sender always meets a helpful reply — never a voicemail or an unread inbox.

Book a 20-min call

How we work

Think first. Build what matters. Keep it sharp.

It starts with a short intro call. If we're a fit, every engagement runs through three deliberate stages — refined over two decades of real delivery.

01

Scoped & costed · clear deliverable

Discovery

Not preparation for the work — value in its own right. We cut through the fog, name the real problem, and design a solution that makes sense. You leave with a situation summary, a roadmap, clear recommendations and a straight yes / no.

02

Delivery · package or hours

Sprint

The concrete work: implementation, system integration, process automation — a tangible result. Delivered as a fixed package or a credit of hours. A Sprint never starts without Discovery.

03

Long-term · monthly retainer

Care

Looking after systems that work: monitoring, updates, support and optimisation. A monthly retainer or retention credit — because we don't disappear once it's live.

The people

Who you'll be working with.

A local point of contact in New Zealand, with two decades of European engineering behind every deployment.

Lenka Marek — Sales & Client Relations — Lenka Marek
Sales & Client Relations New Zealand · EN / CS
Your local contact — from the first call through to ongoing care. Covers APAC & Americas business hours.

Martin Šabata — Founder & AI Deployment Lead — Martin Šabata
Founder & AI Deployment Lead Europe · since 2004
Two decades of engineering behind every deployment — the depth that turns AI from a demo into production.

Marek Prorok — Sales Manager — Marek Prorok
Sales Manager · ZEBRA SYSTEMS Europe · CS / EN
Looks after Company (Un)Hacked and GFI Software, with a focus on the AI tools MyPersonas and Eloquens. He loves connecting the worlds of technology, education and innovation — and plays music in his spare time.

Why FrontFoot HQ

A new name here. Not a new company.

FrontFoot HQ brings the AI and automation practice of Martin Šabata — a European engineering firm operating since 2004 — to the New Zealand and Australian markets.

Two decades of building production systems for real businesses. GDPR-grade data handling as standard, not an afterthought. With people in New Zealand and Europe, support follows the sun — someone's awake when you need them.

20+

Years in production

2004

Established

EU.

GDPR-grade by default

NZ/AU

Local presence

Questions

Before you book, the obvious questions.

The things worth knowing before a 20-minute call — answered straight.

You're based in Europe — how does support actually work down here?

Your day-to-day contact, Lenka, is based in New Zealand and works APAC and Americas hours — so you're talking to someone local, not waiting on a European inbox overnight. The engineering depth sits in Europe, but you never have to reach it directly; it works behind her.

What happens to our data — is it secure and GDPR-grade?

Data privacy is the default, not an add-on. We work to European GDPR standards — among the strictest in the world — and our AI personas answer only from your own data, never inventing facts. You always know where your information sits and who can reach it.

AI has a reputation for making things up. How can we trust it with customers?

That's exactly what we engineer against. MyPersonas answers strictly from your knowledge base — no hallucinations — and Eloquens keeps a full audit trail, so the reasoning behind every reply can be traced. AI only runs autonomously once it's trained and you trust it; until then, a human stays in the loop.

Do we have to commit to a big project up front?

No. It starts with a 20-minute call. If there's a fit, a short, scoped Discovery gives you a clear recommendation and a straight yes / no — before anything is built. Only then comes a Sprint, delivered as a fixed package or a credit of hours. You see proof before you commit.

How quickly will we see something real?

Weeks, not months. A Sprint targets one concrete use case and ships a tangible result on your own data — not a slide deck. If it doesn't earn its place, you haven't sunk a year into finding out.

What does it cost?

Discovery is scoped and costed up front — no haggling, no surprises. Delivery comes as a fixed package or a credit of hours, and ongoing Care as a monthly retainer. You'll have clear numbers in front of you before you say yes to anything.

Let's talk

Let's get you on the front foot.

Book a 20-minute introduction. We'll listen first, then show you exactly where AI can put you ahead — no slides, no hard sell.

Local contact Lenka Marek Sales & Client Relations
New Zealand & Australia · EN / CS sales@martin-sabata.com

Company Martin Šabata FrontFoot HQ · European engineering since 2004
Velešovice, Czech Republic (EU) · IČO 73584088 info@martin-sabata.com
+420 774 509 038

Partnerships Otakar Tobola Strategic Partnerships Manager
Resellers, alliances & integration partners partners@martin-sabata.cz

AI that puts your business on the front foot.